Dos & Don’ts of Public Speaking

Most likely, you will have to make a public speech at some point in your career. To some public speaking comes naturally; but for most, it is a struggle must be overcome through rigorous preparation and contemplation. Public speeches are nerve-wracking, however, they are equally as empowering, more so as your audience gets bigger. When it is your time to give a public speech it is important you understand that you have been tasked with delivering a message, and you must do so as effectively as possible. Start by figuring out what message you want to deliver and then enhance the strength of that message.

There are subtleties that can both improve your speech/message, or weaken it. Not everyone was born to deliver a Martin Luther King caliber speech but there are steps you can take to avoid speech catastrophe and at minimum deliver the message you were tasked to give. 

 

 

Verbal communication is only half the battle when it comes to public speaking. Body language is key to purvey a message effectually. You wouldn’t slouch and mumble with your head down when telling someone that you just got engaged, Would you? Posture promotes poise and you will look much more confidant than you may feel in the moment. Also move with purpose. Gestures assist with communicating a message with emphasis and enthusiasm.

The most obvious tip is the most crucial, Prepare, prepare, and prepare again. Practice makes perfect is not just a saying, it is the truth. Rarely does someone give a speech they haven’t read and edited many times over. Read it aloud, read it to a smaller, more personal, audience, read it until you do not need to read it. The term is not, public reading, it is public speaking. Reading distracts from eye contact that you must try to maintain with your audience during your speech. Also, the more familiar you are with your speech the less you will utter words like “Umm” and “Like.” Refrain from introducing sentences with “So” and ending them with “OK?” Instead, replace those words with, other, more sophisticated sounding transitional phrases.

Tell a Story. You should personalize your speech with a story that would relate to your message and describe why you are the most qualified to give that speech. Your story should evoke emotion with vivid imagery. You should know your audience well and know what specific emotions to arouse. Your story should also make people laugh, but not with jokes. Your story should be authentic and assist in delivering your essential message. People are there to see you, so they should like to see your personality shine through as well.

Use Adrenaline to your advantage. Anxiety may cause you to fidget, stutter, quiver, and get your mind racing. This is just the excess adrenaline coming out. Turn it into energy to boost your speech. Speak loud and clearly, mind your speed, and pause when appropriate. Use Gestures to help get out that extra adrenaline and add emphasis and infliction to your speech. But avoid the typical public speaking rhetoric. It is boring, unnecessary and forgettable.

Don’t apologetically intro a topic with, “Just real quick,” “Briefly” or similar phrases, this only insinuates that the following is insignificant, and if you aren’t brief you become a liar as well. Your speech should be as brief or as long as is required of you. Do not exceed your time limit, include questions (if applicable) to that limit.

 

PowerPoint is a nice tool to use but can be easily mishandled. If you do decide to use PowerPoint, use with caution. For another alternative to PowerPoint, check out Prezi. It has a much more creative and interesting platform that helps captivate audiences with visual appeal. Whichever platform you use for your presentation, keep words to a minimum and replace them with charts, graphs and images. Expect that your audience can read too, but wont want to. They are there to listen to you, not read your typed up speech. If you have a laser pointer, keep use to a minimum, the laser will distract everyone from everything else like cats. And when answering questions, do not fumble through your slides in order to find an answer, chances are they aren’t there, and if it is, you should already know the answer.

Lastly, relax, and prepare for the worst. Have water nearby to save you from a nervously dry mouth. Have written notes that will keep you on base with your message, make sure your equipment is working properly, do a test run if possible.

For help in communicating your message, please contact us at Spotlight Publicity for a free consultation.

It Begins With an Idea

Your creation -

Maybe it was a recurring sensation that returned only when the lights were low, and the rustle of leaves could be heard from the old oak standing sentinel beside the window. Or perhaps it was a concept that replayed itself whenever a mild breeze wandered elusively from offshore, carrying the salty depths of an ocean to taste and smell and conjure images of adventure and betrayal.

Our ideas come from our environment, a swirl at times of thoughts that need time to settle and begin to form a tale.

A life's story is like that.

The original idea must not be forgotten. Instead, much like a newborn life, it should be nurtured. It must be taught in its own way how to bend along a plot line, how to fall away from the crescendo, and how best to engage with those who long to engage with it.

But it takes time and patience.

An idea does not simply appear fully conceptualized. It whimpers at first, mewing against plot holes and grammar errors and sour notes. It cringes in the creator's protective arms against the chills of syntax confusion and wildly shifting points of view. Nurtured in this way, adjusted and corrected, ideas can be realized as coherent and melodic stories, with happily proceeding trains of thought, responsible exposition, and individualized traits.

With attention, ideas become art.

The writer... the artist... gives birth to something magical. The story develops into a creation of beauty-

To this end, an artist's thoughts during creation should not be of literary marketing, or disseminating publishing sales data, or how best to approach a bookshop or venue for a book signing tour. A writer should not add the stress of online image management and SEO optimization onto the pyre of creative flame - this is where we come in.

We at Spotlight Publicity can take your creation- your heart and sweat - and help you find your audience.

We would like to thank those who we have worked with in the past, and thinking forward, those we will in the weeks and years ahead.

Sometimes, it takes a dedicated ally to realize the results you've worked so hard to achieve.

Let the team at Spotlight Publicity be yours.