Horizontal business growth is focused on developing your core, while vertical business growth focuses on expanding outside of your core to take on new practices. Take an ice cream shop for example. If business is booming and it’s time to expand, you can either grow horizontally by opening a new location or acquiring other local ice cream stores, or you can take a vertical approach by implementing new business lines, such as pizza.
Horizontal Business Growth
Vertical Business Growth
For inspiration, look at the examples of Amazon, Apple and Disney. Each of these powerhouses famously started in garages. Look at them now.
For more information, contact Spotlight Publicity for your a free consultation.