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If you’re currently operating solely on one platform, I’d advise that you expand your online presence — in addition to any platform that your business is on now — to Twitter and Instagram, which are arguably the two most prominent social platforms when it comes to promotion. Those are the two sites that we’ll focus mostly on, but we’ll touch on Facebook and LinkedIn, too.
How to be Savvy and Compete in the Social Media Market
Promoting tweets and posts is a surefire way to get engagement, although it comes with a cost. Your ads appear as ordinary tweets and posts, so they blend in with users’ feeds. On Twitter, you’re only charged based on engagement, so if someone scrolls right through, you don’t have to worry about money being wasted. Engagement is defined as when a user retweets, likes, or replies to your tweet.
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Costs vary, but tend to hover around $1.30 per engagement. Instagram does things a little differently. It tallies views rather than engagement, and charges roughly $6.70 per a thousand views. Facebook offers paid promotion, too, and for comparison, Facebook charges $7.19 per a thousand impressions. Regardless, if there is room in the budget, money spent on guaranteed engagement is money well-spent.
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Costs vary, but tend to hover around $1.30 per engagement. Instagram does things a little differently. It tallies views rather than engagement, and charges roughly $6.70 per a thousand views. Facebook offers paid promotion, too, and for comparison, Facebook charges $7.19 per a thousand impressions. Regardless, if there is room in the budget, money spent on guaranteed engagement is money well-spent.
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Thinking Outside the Social Media Market Box
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This can be incredibly valuable information, and can make it very easy to find your target market. After all, platforms like Twitter make it very easy to find consumers who are unhappy campers with a particular service — you merely have to find the tweets that say so. Apps like Hootsuite make it easy to create and organize multiple feeds, and can be a great tool in building a strong social media presence.
When it comes to Facebook, it’s important to post regularly, but not robotically. Tirelessly recycling the same information or even the same posts (which usually happens with people who have automated/scheduled posts set-up through a third-party app or system) does not drive traffic to your page — if anything, it drives users away. Don’t be afraid to show personality.
Again, you don’t want to be a robot. Social media is social for a reason. You can stay professional while also having fun with it.
Again, you don’t want to be a robot. Social media is social for a reason. You can stay professional while also having fun with it.
Getting Personal
Taking your followers behind the scenes is a great way to gain and maintain interest. This is not specific to just Facebook. If you show content on your social platforms that is exclusive and not seen anywhere else, of course users are more likely to regularly visit your page.
Interacting with and responding to what your followers have to say should be a priority — it’s the closest thing to customer service that social media has to offer. Odds are, you run a relatively small account, and it shouldn't take more than fifteen or twenty minutes each day to go through your “inbox” and answer tweets, posts and responses directed at you. It can mean a lot to a costumer, but perhaps more importantly, you avoid potentially rubbing someone the wrong way by not acknowledging their effort to reach out.
LinkedIn as a Social Media Market
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Create a welcoming environment. You want to promote applications. By avoiding intimidation, more applications will filter through. Odds are that, as a result, a few of those candidates will not be what you’re looking for. That’s okay. LinkedIn is a great platform to get familiar with a potential candidate’s résumé. It’s not a platform designed to get to know a candidate on a personal level.
Like most other social networks, if you pay up on LinkedIn, you’ll reap the rewards. LinkedIn can hook you up with guaranteed connections and even place your postings in more prominent positions on the site if there’s room within your budget to exercise those options.
LinkedIn is known as the place where professionals meet. Build your network of people within your industry, share information, and learn from their expertise as they will learn from yours. Their network will see your blog, newsletter or update once shared and you will have increased your reach exponentially.
For help reaching your target audience through social media, web presence, and publicity, contact us and together we will design a path to your success. Visit us at spotlightpublicityonline.com
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