So far, this isn't too much different from posting a social media piece on Instagram. What a business networking application does is use the tools available to reach your target audience. Instagram, and Twitter for that matter as well, both have a built in targeting feature called the hashtag, often seen as "#". By determining exactly what audience you wish to engage with is as simple as choosing the right hashtag for the biggest bang.
But in the battle for practical application, Instagram wins over Twitter hands down. After creating the mandatory visual image, the typing field will inform the user of the popularity of the hashtag being typed, while at the same time suggesting similar tags.
Using the post counter that populates below your writing area will help you utilize valuable real estate on your post to gain the largest audience with the smallest and most concise selection of hashtags. Though there is a greater amount of space in an Instagram post versus a Twitter post, you still want to be aware of your 140 Twitter character as you can create one post on Instagram, and share it via Twitter.
On the screen asking you to tag people, or add your location is a selection of five social media platforms outside of Instagram's control that you can post to. These are Facebook, Tumblr, Flickr, Swarm, and the inevitable Twitter. Simply activate the platforms you wish to share with and your message will be forwarded to those accounts. Be wary, however, as the one fault on this sharing is that those social media platforms will not post exactly the same way - though Twitter will post your message, it will do so as a link back to Instagram in order to see your image, meaning your audience will need to actively engage in order to see your full message.
Keep your message concise, engaging, and accessible.
If you wish to learn more about how social media can work for you, contact us at Spotlight Publicity for a free consultation - we have been the small business solution to media management since 2003.